Discovery
Find what the site needs to say and who it needs to convince.
Offer, audience, evidence, objections, category pressure.
Website brief.Website Process
A clear process from idea to launch.
We start by defining what the site needs to sell, who it is for, what pages it needs, and what evidence or content is available. Then we design, build, test, and prepare the launch handoff.
Inputbusiness goalBuildpages / visualsOutputlaunch handoff
Project Deliverables
You can see the work before launch.
Visual Direction
Create the first visual direction before scaling the whole site.
Hero image or video, type, palette, motion intent, crop logic.
Hero media board.Page Plan
Give every page a role instead of stretching one landing page.
Home, work, services, process, contact, edge states.
Page map and component matrix.Launch QA
Make the polished site survive real screens and review.
Responsive QA, accessibility scan, page checks, deploy packet.
Client-visible handoff.Project Checkpoints
Every phase closes with a clear deliverable.
Diagnose
offer, audience, goals, category traps
Generic positioning.Form
type, grid, palette, mark behavior
Pretty but ownerless.Media
hero, gallery, motion loops
Stock atmosphere.Build
pages, components, states, reusable patterns
One-page wrapper.Verify
screenshots, page checks, accessibility, performance
Demo-only polish.Project Discipline
The timeline is only real when the checkpoints are visible.
Taste decisions drift after build starts.
Lock the visual direction before page production.
Type, palette, grid, motion, and negative constraints.A client sees polish but cannot tell what changed.
Make every phase close with a tangible artifact.
Brief, media board, page map, component matrix, QA packet.Preview gets mistaken for production readiness.
Keep preview green, production green, and SOTD green as separate states.
Preview URL, build output, visual QA, and human production approval.Bring the business, the offer, and the deadline. We will turn it into a page plan and working website.
kenneth@kyveroskollektiv.com