Category
What kind of business is the site for?
Luxury service, creator brand, venue, product, practice, studio.
Category pressure note.Start A Website
Start with the project basics.
Tell us what your business sells, who the site needs to convince, what pages you need, what content you already have, and when you want to launch.
Briefcategory / offerScopepages / assetsChecklaunch QA
Scope Inputs
The first brief decides the shape of the site.
Offer
What must the site make believable?
Primary conversion, evidence requirements, client objections.
Offer evidence map.Pages
Which pages does the site need?
Home, work, process, service, about, contact, launch page.
Page scope.Assets
Where do custom visuals or motion help the visitor?
Hero first, then section loops only where leverage is real.
Media budget.Project Map
Start narrow enough to ship well.
Brief
category, offer, audience, taste line
Aesthetic without business shape.Scope
pages, media, timeline, evidence
Ambition larger than launch.Build
visual direction and live pages
Dribbble shot instead of site.Verify
QA, preview, deploy evidence
Unproven polish.Intake Risk
Start narrow enough to ship.
Aesthetic ambition expands before the business job is clear.
Start with category, offer, audience, page count, and evidence needs.
Scoped intake answers.Media appetite becomes hidden cost.
Decide where motion creates buyer comprehension before adding assets.
Media budget and adaptive-tier plan.Production approval is assumed from preview progress.
Keep launch approval explicit and separate from local/preview verification.
Human production approval.Project Intake
The first email needs these answers.
Project Type
New website, website refresh, motion add-on, launch QA pass, or repair pass.
Current URL
Where the buyer can inspect the existing site or product.
Timeline
Target launch date, fixed event, or no fixed deadline.
Budget Band
A real range so scope does not pretend to be unlimited.
Launch Risk
The thing that would make the launch fail if ignored.
Evidence Need
What the site must show without fake metrics or borrowed authority.
Send the business type, deadline, and what the site needs to help visitors understand or believe.
kenneth@kyveroskollektiv.com